ReachLocal was the first company created specifically to help local businesses solve the unique challenges of their online marketing. We’ve spent more than a decade building digital marketing technology focused exclusively on local, gathering powerful insights about what works by analyzing over a million campaigns, and developing experts who collaborate with you to get the results you want – more customers.
Project: Quote to Cash Web App
Role: User Experience & User Interface Designer
While at ReachLocal I worked closely with the development and product team to design the UI and UX for a responsive daily use web application to take the sales team from “Quote to Cash”. In addition to design, I provided complex wireframes, mock ups and user flows.
Responsibilities included:
- Designing responsive websites, web and mobile apps for iOS and Android
- Conducted user research and usability testing
- Worked directly with developers and being involved from concept through to product launch
- Demonstrated strong skills in Axure, Photoshop, InDesign, Illustrator
- Demonstrated an understanding of Javascript, HTML/CSS, Angular
Project Summary
When I joined the Reach Local “Quote to Cash” team I was given a few templates from my predecessor.
Within a day or two of review it was decided we would start fresh. As I was presented with a general overview for the current sales flow the picture started to come into focus. My task would be to combine 4-5 predicated web tools, a series of paper work, and a few phone transactions into a single web based application that worked on mobile first.
Goal: The mantra of the team, based on the current time to place an order, was “10 days to 10 minutes”.
I am proud to say we were successful at our task.
The Process
- Outline tool for Reach Local’s sales force.
- Wireframe the mobile experience.
- Adapt the mobile wireframes for tablet & desktop.
- Apply existing brand styles where applicable..
- Review & test with existing sales force.
- Revise & simplify where applicable.
Defined Persona's
Digital Marketing Consultant
Marketing Expert
Internet Marketing Consultant
Campaign Consultant
Sales Executive
Account Executive
User Flows
This was our team meeting room. Each flow was iterated on this wall using task oriented wireframes.
Mobile - Wireframes
Mobile - Views
Desktop - Views
A few redlines
Tools Utilized
Adobe Indesign
Adobe Illustrator
Adobe Experience Designer
Adobe Photoshop
Sketch
Axure
Invision App
References
Sreeharsha Ukkadam
Director Product Management
Liam is highly proficient and creative at solving visual design and user experience problems. He identifies problems, addresses root causes, and develops resourceful solutions. Liam makes effective use of time management tools, is excellent at prioritizing tasks and works to tight deadlines.
Liam shows exceptional teamwork and drives others to exceed goals. He works within and between teams knowledgeably and capably; he manages the team process with great skill.
Ian Mercer
Director, Tracking Technologies at ReachLocal
Liam came highly recommended and did not disappoint. An absolute pleasure to work with, Liam takes direction and returns evolution – his focus and ability to strip away the superfluous detail, while asking intelligent and articulate questions, ensured my entire team was comfortable with his input. Inspiring direction rather than demanding it, Liam was a great compliment to my Product vision and added considerable value to UI, UX and process development.
Liam’s ability to rapidly comprehend the value and essential function of our projects, his rapid iteration and consummate flexibility to support our Agile methodology ensured that his area of responsibility was never a bottleneck – I consistently found him able to provide answers to my questions as I raised them, having reached similar conclusions before me.
Very highly recommended, and I absolutely look forward to working with him in the future.
Ashlie Kim
Vice President, Business Systems
Liam is an outstanding UX/UI designer. I was most impressed with how quickly and deeply he understood the business rules that governed his project and translated the requirements into a great experience.
Nikki Reyes
Sr. Product Manager, Sales & Order Systems at ReachLocal
Liam is an exceptional UX designer who always designs with a user first mindset. I was thoroughly impressed with how quickly Liam understood our business and problems we were trying to solve and turned that into app with a simple and intuitive user experience. I appreciated how Liam could look past any system limitations and what we do today to push us to create a user experience that wows.